Although there are a few options, Helium 10 is my all-time favourite product research tool for selling on Amazon.
And today, I’m going to show you why it’s awesome and how YOU can use it to find hot products!
All Amazon sellers have their favourite methods of finding profitable products and niches, and one of the most popular tools for this is Helium 10.
What is Helium 10?
It’s software that combines SEO, product research, and business management tools for Amazon sellers. And, in short, it allows you to find and verify product ideas and keywords, optimize your listings and much more.
Plus, it comes with an insanely useful Chrome Extension that I use to analyse Amazon search results – but more on that later.
How much does it cost?
These types of e-Commerce tools can get pretty expensive but you’ll be happy to know that Helium 10’s Chrome Extension is completely FREE and you get 10 complimentary searches – which might be enough for you.
If you come to love it as much as I do, then the paid plans start from just 17USD per month – a relatively small price for how much information you can get. For more info, check out their pricing plans here 👉 Helium 10 Pricing Options.
How to use Helium 10
The Chrome Extension makes everything dead easy. Just go over to Amazon.com (At the time of writing, Helium 10 isn’t in Australia – but it’s coming) and enter the keyword you’re interested in. Today, I’m going for ‘rose gold pens’ and this is page one:
We can see all the ASINs, who the brands are, what categories they’re in… and much more. Oh, and FYI, the results with ‘SP’ in front of them are paid ads – I usually remove these.
So, how do you use this information to find things to sell?
Firstly, you want to look at the revenue and the number of sales they’re making each month to see how well they’re doing and how much stock you would need to order.
Then, have a look at the prices the pens are selling for. You can see that the marketplace average is around $15 – this might be too low for you. I like to sell at a minimum price of $22, but every seller has their own ‘rules’ on this.
You can also see valuable info about your would-be competitors and decide whether or not you could do a better job. Find out: how long they’ve been in business, their Best Seller Rank, their review rating, and more telltale data.
For example, from this snapshot of Review Count, we can see that most sellers have less than 500 reviews so the niche is not very competitive.
Summary… and a small caveat
This little Chrome Extension can give us heaps of fruitful data about products we’re thinking about selling – I’ve only skimmed the surface here.
It gives you, an Amazon seller, the ability to quickly decide whether a marketplace is worth entering or not. And for me, that makes Helium 10 completely worthwhile.
Now, Helium 10, like all product research tools, gives estimates. But, from my experience and thousands of other sellers’, the data it provides is pretty darn close!
Also, although Helium 10 isn’t yet available for Amazon.com.au, the info from other marketplaces (USA, Germany, etc.) will prove invaluable even if you only sell here in Australia.
Thanks for reading guys and gals!
Virtual hugs and kisses…