Those of you who are regular readers of my blog know that I don’t like overly-competitive niches. It’s more difficult to get a good ranking in the search results and sales are much harder to come by.
But, how do you know you’re going after a market that’s too competitive? And, how can you avoid it?
Luckily, there are a few warning signs that tell you, ‘Get out now, while you still can!’
Here they are…
Warning sign #1 There are several identical, or very similar, products showing up on multiple pages
This means the market is more saturated than a wet sponge and you’ll really struggle to differentiate your product and make it stand out.
Warning sign #2 The other listings are well-optimised and have lots of great reviews
If you’re looking to enter a market and compete with listings that have been expertly optimised, with awesome descriptions and images AND have hundreds of 5-star reviews… don’t bother. Those sellers are dominating that particular market and you’ll be lucky to get a sniff.
Warning sign #3 There are not enough searches for the number of products available
The law of supply and demand is still the standard rule when it comes to selling. Make sure you do your research and ensure enough people are searching for a niche or product and there are a relatively low number of options for them to buy.
Although you want to avoid too much competition, you probably shouldn’t go to the opposite side of the spectrum and introduce completely new products to Amazon. It’s extremely risky to try and sell items without any competitors or anything to research.
If your product isn’t in the existing Amazon catalogue, you cant compare keywords or gauge how your product will rank.
What if you WANT to compete in an ultra-competitive market?
Hey, just because I strongly recommend you don’t do it doesn’t mean it’s not doable. It’s just going to take you more time, more energy and cost you a lot more money.
If you don’t have a bottomless bank account to throw money at your listings, then I suggest putting in the research and finding a nice niche with low – but not ‘no’ – competition.
I hope this helps you guys. If you need any more help on your Amazon FBA journey, be sure to check my other articles or send me an email. I’d love to hear from you all!
Hugs and kisses!