As Amazon itself is your selling platform, you don’t need a website. But, as we’ll discuss, creating a website for your brand could prove an excellent move.
You may not have thought about creating a website before and assumed listing your products on Amazon is enough – and it can be. But, to take your brand to the next level, having a website is essential.
Let’s look at why.
You’ll have more credibility with your customers
It might come as news to you that customers check you out online. They’re looking for proof that you’re a legit business selling quality products and having a neat, simple website could influence them to buy from you and not one of your competitors.
This doesn’t apply to all products and niches. For example, if I was buying a cheese grater, I’m unlikely to spend precious minutes Googling the manufacturer. But, if I was buying something for my baby or pet and I want to be assured of its quality and safety, then I’m sure as heck going to do some snooping.
And who do you think I’ll buy from, the brand with the well-made, informative website or the mystery business with zero online presence outside of Amazon?
If that doesn’t persuade you, here’s another reason to get yourself a website.
You’ll have more credibility with your suppliers
Before you contacted your supplier to get samples, quotes etc., I bet you did some research on them first. Well, your suppliers probably looked you up too.
It’s no secret that suppliers offer different prices to different people. The price they offer is often based on how big and professional your business is perceived to be.
For example, if your brand-spanking new and never purchased anything from Alibaba or AliExpress before, you’ll pay more than someone who buys stock day in, day out. You might think it’s unfair, but it’s what happens.
The beauty of eCommerce is that your brand can have the appearance of a sophisticated operation with multiple employees when in reality it’s just you, in your garage surrounded by boxes of stock.
An easy way to look more professional in the eyes of suppliers is to have a business email address like firstname.lastname@example.org, rather than email@example.com.
Having a website will raise your perceived value which could, in turn, reduce your inventory costs.
Creating your website: Keep it simple
I know that you’re probably thinking, “Great, so now I’ve got to make a website.”
Yes. But, the good news is that it can be VERY basic. Profiles of the products you sell (you can lift the images and description straight from your Amazon listings), an About Us and a Contact Us page would be enough to make you look like a pro in the eyes of suppliers and customers.
Of course, if you’re a dab hand at tech you can go ahead and create something more sophisticated, but I believe the above would be enough for most brands.
So I encourage you to go out and create lovely websites and take your business to the next level.
Hugs and kisses!