If you’ve been selling on Amazon for a while, you’ll know how important it is to get lots of (preferably good!) reviews. You may also know that Amazon makes it pretty difficult to ask your customers for positive feedback.
But, I want to share with you a strategy for getting reviews without violating Amazon’s guidelines – and I absolutely love it!
A study from a few years ago found that 79% of consumers trust online reviews as much as personal recommendations – so to be a success on Amazon, we know we have to hustle and get as many 5-star reviews as we can.
Unfortunately, we cannot just ‘ask’ our customers to give us brilliant reviews – or bribe them!
This is because Amazon has set out a series of guidelines for customer reviews that prohibit certain positive-review-grabbing activities. These include: offering incentives or discounts for good reviews, explicitly asking for positive feedback, and solely asking customers who’ve had positive experiences with you and ignoring the others.
There are more, so I recommend that you head over to Seller Central and commit the list to memory. Any violation may result in getting booted off Amazon – so be careful!
Now we’ve got that out of the way, let’s talk about my new favourite strategy.
This card insert came with the purchase of a phone case and promises you a FREE keyring (to match the phone case). You just to have to enter a few details about your purchase and choose your colour.
I love this touch. By gifting a low-priced item that’s related to an original purchase, SnakeHive London is doing a terrific job in building a relationship with their customers.
So, what about the reviews?
This is the reverse:
Notice that it doesn’t say, ‘Give us a 5-star review,’ or even, ‘Leave us a good review.’ – which would violate Amazon’s policy. It simply and politely asks for a ‘quick review’.
Also, SnakeHive London makes it very easy to leave feedback and ensures that it will ‘only take a few seconds’ – they’ve included a QR code and printed the link below.
What’s more, the keyring isn’t in any way a reward for leaving feedback. Nothing is stopping you from claiming your free keyring and ignoring SnakeHive’s request for a review – and therefore, remaining in Amazon’s good books.
Getting reviews on Amazon can be tricky. That’s why I love it when businesses like SnakeHive come up with creative and thoughtful initiatives like this.
Have you ever received anything like this? Would it encourage you to leave a review?
Thanks for reading, guys and gals!
Virtual hugs and kisses