It’s a myth that you must spend a fortune on fancy tools to succeed on Amazon. There are some amazing resources that are available to you completely FREE.
Read on for 8 super-useful tools that’ll help you grow your Amazon business – and won’t cost you a penny.
If you’ve been selling on Amazon FBA a while, you’ve no doubt heard of Helium 10 and Jungle Scout – both are incredibly useful tools that cover product research and other elements of Amazon FBA.
But there’s no free lunch here and to get the most out of these tools, you’re going to have to pay (prices start from $97/mo for Helium 10 and $39/mo for Jungle Scout.)
So, what if you’re on a budget? What free tools will help you find products, research keywords, get content ideas, get info about your audience and more?
Here are 8 free tools to help you grow your Amazon FBA business
- Answer The Public
Answer The Public is a great little website. You type in a keyword, for example, ‘socks’, choose the country (or marketplace) that interests you, hit search and you’re presented with a kind of spider diagram with a bunch of questions that people are asking about your keyword.
Now you can see the sock-related problems or queries people are having, you can steal some long-tail search terms for your Amazon PPC and other ads, get ideas for content or get product ideas.
Answer The Public gives you 3 free searches per day and if you really love it, you can pay $99/mo for the Pro version with unlimited searches and more reporting features.
- Google Keyword Planner
A tool you likely already know, Google Keyword Planner is completely free and is awesome for discovering new keywords and products.
It suggests broader search terms that might give you product ideas you’d never have thought about. Plus, Keyword Planner will give you data on the number and location of searches – brilliant for targeting your next ad campaign.
- Google & Amazon Auto Suggest
This is dead easy. Just start writing your keyword into Google or Amazon’s search bar and their algorithms will try and complete it based on popular searches.
Sticking to socks, you can try typing ‘socks a’, ‘socks b’, etc. and noting any interesting search terms that you could use for your ads or content.
Bit snoopy this one. BuiltWith tells you how websites have been structured and what tools they use – making it especially good for researching your competitors.
Just plug in the website address of a competitor who’s doing particularly well and you’ll be presented with the behind-the-scenes stuff that they rely on. For example, you can find out which analytics tools they’re using, WordPress plugins, and much more.
SimilarWeb will analyse the traffic that goes to any address you search for. So, by searching Amazon.com.au, you can see how many visitors it has had, how long people spend on the site, how many pages people typically browse and lots more.
Now, here’s where it gets really useful for us. By clicking on Referrals on the left-hand side, you can see where shoppers on Amazon.com.au are coming from.
Looks like I need to get my products on OzBargain!
You can also check which social media channels are directing people to a site, audience interest, and much, much more.
1688.com makes finding suppliers a piece of cake. It has a handy image search feature where you can plug in a picture of a product you’ll like to sell and it’ll give you a list of buying options.
Soovle is another great free tool for finding long-tail search terms based on what’s being searched for on Google, Wikipedia, Amazon, and more.
- Facebook Audience Insights
Another cool tool for getting to know your target audience. Facebook Audience Insights can help you create better-targeted ads by giving you a wealth of information about the type of people interested in your product or niche.
And all for free!
There you go guys and gals, these 8 free tools should keep you busy and help you strengthen your Amazon business – while protecting your wallet!
Virtual hugs and kisses!