Knowing who your customers are, where they live etc. can be extremely useful information to you as an Amazon seller. But, as you may have found out, Amazon does NOT make it easy for you to get this info.
Luckily, you’ve got me to show you a neat little hack to access your customers’ data without spending a cent!
Why is customer data so useful?
People who have bought from you had certain needs or wants that drew them to your product. Something about your product or brand persuaded them to put their hands in their pockets and give you money.
Let’s look at the bigger picture. People who have purchased your product in the past represent your target market – they’re your ideal customers. So, by knowing a little about them, e.g., where they live, it becomes a whole lot easier to get your product in front of others just like them.
You can do all the market research in the world, but nothing is as good as real data from your previous transactions.
How to access your customers’ data
We’ve called it a hack because Amazon doesn’t make the whole thing too obvious.
Amazon makes it clear that the people buying your products on its platform are Amazon’s customers, not yours. That’s why it doesn’t allow you to get buyers’ email addresses or allow you to message them directly, making it difficult to point them towards your website or send them discount codes etc. – a big obstacle if you ever want to grow your business outside of Amazon.
So, enough talk. Here’s how you do it, step by step!
- Click on Reports in Seller Central
- Click on Fulfillment
- Click on Amazon Fulfilled Shipments on the left menu under Sales
- Select the date range (e.g., last 30 days) and click Request .csv Download
- Finally, hit Download under Report Status.
That will give you a nice little spreadsheet with your customers’ data, including their name, address, and zip/postcode.
Great, now what can I do with this information?
Amazon doesn’t allow you to market to buyers directly. But, what you can do is use the information you’ve just downloaded to create Facebook ad campaigns.
The Facebook ad feature, Custom Audiences, allows you to create a list of people to advertise to based on your chosen filters and criteria. So, you can use the data you have collected to create a customer list to advertise whatever you want to – new products, offers etc.
And you’re not just restricted to advertising to your past customers. By using another feature, Lookalike Audiences, Facebook takes the information from your customer list and compares it with the data it holds to find users just like your customers. Then, it and puts your ad in front of them! Cool, huh?
Getting your customers’ information can be incredibly useful to grow your business. I hope you’ll find this little hack handy when you want to ramp up your marketing efforts!
Good luck everyone 🙂
Virtual hugs and kisses…