Before you go ahead and spend your life’s savings on thousands of units of stock, it’s a good idea to make sure people actually want to buy your product first.
I have a super simple system for testing your item which I’ll share with you today.
I don’t know about you, but I’m not one for unnecessary risk. I always wear a seat belt, I never eat seafood from a gas station… you get the picture.
That’s why I always use the below system before officially launching a new product on Amazon. If it’s a thumbs up, I’ll do a little happy dance and place a larger order for stock. If it’s a thumbs down, then I’ll tweak the idea or drop it altogether.
Either way, it’ll save you time and money.
My super-easy system for testing new products
- Order 10 items of the product you’re thinking of selling
Before you go through the effort of private labelling the product, get hold of 10 units of the product you have high hopes for.
- Make a simple listing
You don’t want to spend too much time on this as its just a test. So use stock images and write a basic product description and title.
Obviously, if your product is a success you’ll want to put a lot more effort into your listing. But for now, the important thing is that it’s up there on Amazon.
- Repeat 15-30 times
Don’t just test out one, chances are it won’t sell. Success is a numbers game, so add 15-30 listings in total (only buying 10 items of stock each time) and see what gets the best results.
I know what you’re thinking. If you don’t do a proper launch, how do you expect to sell any products?
Good question. If you’ve ever read my blog before you’ll know how much I drive home the importance of perfect images, titles and descriptions toward your product’s success.
Luckily, Amazon does a very cool thing when you first launch a product. Something I like to call, the Amazon Honeymoon.
The Amazon Honeymoon is two weeks following the launch of your product where Amazon will do its best to get it in front of as many people as possible. They experiment with your item by putting it in different places in the search results – often at number one.
Like all honeymoons, it doesn’t last forever, but for two weeks Amazon essentially gives you a free ride.
So, even though your little test launches might be basic, you should still see which ones are winners and which are losers.
That’s it! I told you it was simple. Try it out before you invest a fortune in something you’re unsure will sell and reduce that risk.
Thanks for reading. Good luck out there!