Want More Reviews On Amazon? Try This Genius Strategy

If you’ve been selling on Amazon for a while, you’ll know how important it is to get lots of (preferably good!) reviews. You may also know that Amazon makes it pretty difficult to ask your customers for positive feedback.

But, I want to share with you a strategy for getting reviews without violating Amazon’s guidelines – and I absolutely love it!

A study from a few years ago found that 79% of consumers trust online reviews as much as personal recommendations – so to be a success on Amazon, we know we have to hustle and get as many 5-star reviews as we can.

Unfortunately, we cannot just ‘ask’ our customers to give us brilliant reviews – or bribe them! 

This is because Amazon has set out a series of guidelines for customer reviews that prohibit certain positive-review-grabbing activities. These include: offering incentives or discounts for good reviews, explicitly asking for positive feedback, and solely asking customers who’ve had positive experiences with you and ignoring the others.

There are more, so I recommend that you head over to Seller Central and commit the list to memory. Any violation may result in getting booted off Amazon – so be careful!

Now we’ve got that out of the way, let’s talk about my new favourite strategy.

This card insert came with the purchase of a phone case and promises you a FREE keyring (to match the phone case). You just to have to enter a few details about your purchase and choose your colour.

I love this touch. By gifting a low-priced item that’s related to an original purchase, SnakeHive London is doing a terrific job in building a relationship with their customers.

So, what about the reviews?

This is the reverse:

Notice that it doesn’t say, ‘Give us a 5-star review,’ or even, ‘Leave us a good review.’ – which would violate Amazon’s policy. It simply and politely asks for a ‘quick review’.

Also, SnakeHive London makes it very easy to leave feedback and ensures that it will ‘only take a few seconds’ – they’ve included a QR code and printed the link below. 

What’s more, the keyring isn’t in any way a reward for leaving feedback. Nothing is stopping you from claiming your free keyring and ignoring SnakeHive’s request for a review – and therefore, remaining in Amazon’s good books.

Getting reviews on Amazon can be tricky. That’s why I love it when businesses like SnakeHive come up with creative and thoughtful initiatives like this.

Have you ever received anything like this? Would it encourage you to leave a review?

Thanks for reading, guys and gals!

Virtual hugs and kisses 

Stacey xxx

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