The advantages offered by Amazon’s Brand Registry program make it a no-brainer for any seller worth their salt.
We know it’s essential. So, what’s the fastest way to get Brand Registry?
These days, enrolling in Amazon’s Brand Registry has become a must-do for all sellers. Brand Registry gives you access to so many cool tools and features that you’d really be at a disadvantage by NOT having it.
If you’re not yet brand registered, here are just a few reasons why it should be your number one priority:
- It helps protect your product listings from other sellers
- It helps boost your sales
- You get access to useful report and search tools
- You get more ad options
- You get full control of your product detail pages
The fastest way to get Brand Registry
To enrol in Brand Registry, you must have a registered trademark for your product.
Now, the traditional route would mean you file your trademark with IP Australia before applying for Brand Registry. The only problem is that registering a trademark can take between 7-9 months.
That’s a heck of a long time to wait – especially if you want those sweet benefits of Brand Registry before the bumper Christmas/Black Friday season!
Luckily, Amazon has an excellent, aptly named solution…
Amazon’s IP Accelerator
With their IP Accelerator service, Amazon will give you Brand Registry while your trademark application is still in progress.
Amazon does this by connecting you with Intellectual Property attorneys who will approve your product for Brand Registry based on your still-to-be processed trademark application.
Amazon’s IP Accelerator gives you access to all of the benefits of Brand Registry almost immediately and negates the need to wait out the lengthy trademark process.
The downsides to Amazon’s IP Accelerator
Although it’s the fastest way to Brand Registry, it’s not the cheapest.
For the professional services offered, you can expect to pay around $2,000 – $2,500 for the express route. Not a small sum, especially if you’re just starting out.
As of the time of writing, Amazon’s IP Accelerator is not officially available in Australia – but, it looks like it will be soon.
Amazon.com.au is now accepting applications for IP Accelerator which is a safe bet that it will be up and running in Australia shortly.
If you want to find out more or wish to apply for the service in Australia, here’s the link: IP Accelerator For Amazon Australia.
Amazon’s IP Accelerator is undeniably the fastest and easiest way to get all of the benefits of Brand Registry. If its hefty price tag is within your budget, I believe the speed and convenience make it totally worth it.
I hope this helps you guys and girls. Best of luck out there!
Hugs and kisses!