Jungle Scout and Helium 10 are two leading product research tools. Both allow Amazon sellers to do in-depth keyword research and find profitable niches.
Although they’re both amazing pieces of software, I don’t use either. And I’m going to tell you why.
Before we get to the reason why I don’t use Jungle Scout or Helium 10, I’ll tell you a little about the tools.
Jungle Scout is one of the most popular research tools on the market. It has around 250,000 users and has been designed specifically for Amazon sellers.
Helium 10 is an all-in-one software that’s made up of over 20 integrated tools that promise to take your Amazon business to the next level.
Many Amazon sellers rely on one of the above two pieces of software to discover new products and emerging trends.
But, I don’t for one simple reason.
Everybody ends up selling the same stuff
Every user of Jungle Scout and Helium 10 uses them in the exact same way – they use almost identical filters to find products.
A typical search is: A product priced between $20-$50, weighs less than a pound and has 3-star reviews or higher…
Users may think they’re using unique filters but they’re not. Jungle Scout or Helium 10’s other 250k users are using the same or very similar and in turn, getting the same results.
So you end up selling the same products as everyone else… so much for a niche!
You’ll just make your job harder
By selling the same thing as everyone else, your only way to differentiate is on price – and this is a fool’s errand.
I’ve mentioned several times on this blog that I don’t recommend getting into price battles as it’s just an exciting race to the bottom. Chinese sellers with the same product as you can afford to sell theirs at a lower price as they can buy it much cheaper than you.
We want to make our lives easy… and profitable! So, try to avoid price wars.
What I DO use Jungle Scout and Helium 10 for
This isn’t to say I don’t use the two tools. Both offer unparalleled insight into Amazon selling and I use them to get general ideas, to narrow down search terms, to verify information and more.
I just don’t use them to find unique products to sell.
Simply put, if you want to avoid putting yourself in a massively competitive market, you need to come up with different products than everyone else. And to do that, you need to use a different search method.
We’ve talked about you how I come up with new product ideas in past articles, if I’ve piqued your interest, check them out now.
Thanks for reading!